Academic Engagement (Representative) |
Publications |
[1] Ting Fan, Asadullah Khaskheli, Syed Ali Raza, Nida Shah. The Role of Economic Policy Uncertainty in Forecasting Housing Prices Volatility in Developed Economies: Evidence from a GARCH-MIDAS Approach. International Journal of Housing Markets and Analysis, 2022. [2] Ting Fan, Bo Pu, Samart Powpaka, Liaogang Hao. The Impact of Disaster of a National Airline on The Nation's Tourism: An Empirical Investigation. Sustainability, 2019, 11(5): 1233. [3] Ting Fan, Naiyi Ye. Re-examining the Influence of Product-Harm Crisis on Brand. Journal of Southwest Jiaotong University (Social Science), 16(2): 6-13, 2015. [4] Jiang Yushi, Ting Fan. The Effect of Background Design on Customers’ Attention to the Print Ads--from the Liquor Eye Movement Experiment Proof. Journal of Marketing Science, 2014, 10(2): 113-119. [5] Yushi Jiang and Ting Fan, The Effect of Background Design on Customers’ Attention to the Print Ads--from the Sichuan Liquor Eye Movement Experiment Proof. International Conference of Asian Marketing Association, March 13‐15, 2014, Korea, 2014. [6] Ting Fan, Jian Shi. Perception Comparison of Brand Equity in Sino-british Consumer Cultures. Business Research, 2012, (3): 73‐75. |
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Projects |
[1] Research on the Mechanism of Privacy Saliency and Precision Advertising Persuasion Effect in the Context of Big Data. Humanities and Social Sciences Project of the Ministry of Education (Project No.: WQ111020J01002). March 2020-March 2025. Principle Investigator. [2] The Influence Mechanism of Sichuan Cuisine Experience on Chengdu City Brand. Sichuan Province Philosophy and Social Sciences Key Research Base Project (Project No.: None). 2017. Investigator. [3] Product-harm Crisis’ Effect upon Company Brand Equity. Research Fund for the Central Universities (Project No.: 2682013CX077). April 2012-November 2014. Principle Investigator. [4] Comprehensive Learning Model of Accurate Communication of Online Oriented Advertising under the Background of Big Data. National Natural Science Foundation of China (Project No.: 71572156). January 2016-December 2019. Investigator. [5] The Influence Mechanism of Sichuan Cuisine Experience on the Chengdu Brand. Sichuan Province Philosophy and Social Sciences Key Research Base Project (Project No.: CC14G04). June 2017-June 2019. Investigator. [6] Medium and Long-term Development Planning Management. Consulting Service Contract (Project No.: 2018H010216). May 2018-August 2018. Investigator. [7] Ping An Securities’ Big Data Project on Listed Company's Network Atlas Database and Deep Excavation on the relationship of Stock Price Change. 2017/06-. Investigator. [8] Media Air Conditioner Domestic Marketing Big Data Keyword Combing Project, December 2015- January 2016. Principle Investigator. |
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