Nationality

Chinese

Academic Post

Professor

R Ph.D. Supervisor RMaster’s Supervisor

Academic Qualification

PhD

Graduation School

Southwest Jiaotong University

Academic Engagement

(Representative)

Publications

[1] Hua Wang, Dayong Dong, Zhenzhong Guan, et al.   The Impact of Quantity Commitment with Disappointment-averse and   Elation-seeking Consumers. Physica A: Statistical Mechanics and Its   Applications, 2021, 584: 126362.

[2] Hua Wang, Zhenzhong Guan, Dayong Dong, et al.   Optimal Pricing Strategy with Disappointment‐aversion   and Elation‐seeking Consumers: Compared to Price   Commitment. International Transactions in Operational Research, 2021, 28(5):   2810-2840.

[3] Usman Farooq, Fu Gang, Zhenzhong Guan, et al.   Exploring the Long-run Relationship Between Financial Inclusion and   Agricultural Growth: Evidence from Pakistan. International Journal of   Emerging Markets, 2021.

[4] Guan Zhenzhong, Huang Qiujie. A Research on   Platform-selling Mode Selection Considering Optimal Pricing and Quality   Decision. Industrial Engineering, 2021, 24(03): 10-17.

[5] Guan Zhenzhong, Kang Huaifei. Pricing and   Inventory Strategies Considering Strategic Consumer's Regret. System   Engineering, 2021, 40(01): 80-86.

[6] Guan Zhenzhong, Liu Guangning. PLT or ELT?   Research on Replenishment Strategy Considering Consumers' Availability   Regret. Industrial Engineering and Management, 2021, 26(04): 77-85.

[7] Guan Zhenzhong, Wen Jingke. Research on the   Development of Social E-commerce Based on the Short Video Platform.   Management Modernization, 2021, 41(01): 93-97.

[8] Guan Zhenzhong, Zhao Na, Zhang Aifeng, et al.   Optimal Pricing Strategy for Software Products Under Vertical Differential   Competition. Systems Engineering, 2021, 39(01): 133-147.

[9] Li Yadong, Xian Chunlan, Guan Zhenzhong.   Decision-making and Coordination of Supplier-led Supply Chain with   Dual-preference. Chinese Journal of Management Engineering, 2021, 35(03):   181-194.

[10] Gignarta T S, ZhenZhong Guan, Borojo D G. The   Impacts of Economic Freedom and Institutional Quality on Migration from   African Countries. South African Journal of Economics, 2020, 88(3): 242-266.

[11] Yan Liu, Yan Kou, Zhenzhong Guan, et al.   Exploring Hotel Brand Attachment: The Mediating Role of Sentimental Value.   Journal of Retailing and Consumer Services, 2020, 55: 102143.

[12] Guan Zhenzhong, Huang Qiu Jie. Research on   O2O Channel Strategy Considering Add-on Product. Industrial Engineering and   Management, 2020: 1-16.

[13] Guan Zhenzhong, Liu Guangning, Wang Hua.   Optimal Pricing Strategies in the Presence of Copycats. Industrial   Engineering and Management, 2020, 25(06): 100-108.

[14] Guan Zhenzhong, Ren Jianbiao, Song Qiuyun.   Product Pricing Policy Considering Fairness Preference and Vertical   Differentiation. Journal of System Management, 2020, 29(06): 1215-1225.

[15] Zhao Na, Guan Zhenzhong. Optimal Pricing   Strategy of Price-quality Competition Under the Salience Theory. Operations   Research and Management, 2020, 29(11): 186-195.

[16] Guangning Liu, Zhenzhong Guan, Hua Wang.   Dynamic Pricing Under Cost Reduction in the Presence of Myopic and Strategic   Consumers. Discrete Dynamics in Nature and Society, 2019, 2019.

[17] Juan Yang, Bo Pu, Zhenzhong Guan.   Entrepreneurial Leadership and Turnover Intention in Startups: Mediating   Roles Of Employees’ Job Embeddedness, Job Satisfaction and Affective   Commitment. Sustainability, 2019, 11(4): 1101.

[18] Juan Yang, Bo Pu, Zhenzhong Guan.   Entrepreneurial Leadership and Turnover Intention of Employees: The Role of   Affective Commitment and Person-job Fit. International Journal of   Environmental Research and Public Health, 2019, 16(13): 2380.

[19] Juan Yang, Zhenzhong Guan, Bo Pu. Mediating   Influences of Entrepreneurial Leadership on Employee Turnover Intention in   Startups. Social Behavior and Personality: An International Journal, 2019,   47(6): 1-13.

[20] Guan Zhenzhong, Zhang Aifeng. Channel   Selection and Pricing of Dual Channels Based on Consumers Affected by Social   Influence. Industrial Engineering and Management, 2019, 24(06): 139-148.

[21] Kong Ruixiao, Guan Zhenzhong, Luo Li.   Research on Omni-channel Supply Chain Structure with BOPS. Journal of   Management, 2019, 16(07): 1072-1080.

[22] Liu Yan, Kou Yan, Guan Zhenzhong, et al.   Research on Mechanism of Perceived Value on Hotel Brand Attachment: A   Moderated Mediating Model. Journal of Tourism, 2019, 34(04): 29-39.

[23] Wang Hua, Guan Zhenzhong. The Impact of   Disappointment Aversion on Optimal Inventory Strategy of Newsvendor Retailer.   Systems Engineering Theory and Practice, 2019, 39(09): 2315-2329.

[24] Yang Juan, Guan Zhenzhong, Pu Bo. The   Concept, Dimension and Influence Mechanism of Entrepreneurial Leadership.   Leadership Science, 2019, (22): 62-64.

[25] Zhang Aifeng, Xian Chunlan, Guan Zhenzhong.   Dual-channel Pricing Strategy with Strategic Consumers Under Social   Influence. Systems Engineering, 2019, 37 (01): 76-85.

[26] Guan Zhenzhong, Guan Dehua, Zhang Shihao, et   al. College English Education Internet Plus the Development of the Times.   Education and Teaching Forum, 2018, (26): 5-8.

[27] Guan Zhenzhong, Zhang Shihao. Dynamic Pricing   of Substitute Under Social Influence. Business Research, 2018, (05): 20-30.

[28] Wang Hua, Guan Zhenzhong. Performance   Comparison and Coordination of Supply Chain Under Different Inventory   Decisions in the Presence of Hybrid Consumers. Industrial Engineering and   Management, 2018, 23(06): 16-25.

[29] Wang Hua, Guan Zhenzhong. Optimal Pricing and   Inventory Strategies with Disappointment-aversion Strategic Consumers.   Industrial Engineering and Management, 2018, 23(04): 104-111+119.

[30] Zhenzhong, Na Zhao, Panpan Hao. Could   Consumer Choice Be Influenced by Intertemporal Factors? A Study of Consumer   Behavior in the Chinese Theme Park "S" in Chengdu. Service   Business, 2017, 11: 741-766.

[31] Wang Hua, Dong Dayong, Guan Zhenzhong, et al.   The Impact of Joint Decision-making on Supply Chain Performance in the   Presence of Strategic Consumers. Systems Engineering, 2017, 35(08): 134-144.

Projects

[1] Entrustment Agreement for Compilation of Tender Documents. Project   Source: Sichuan Jiekai Huizhi Technology Co., Ltd. (Project No.:   WR111021H02040). May 2021-June 2021. Principle Investigator.

[2] Research on the Inventory Sharing Model of Urban and Rural Cold Chain   Logistics of Fresh Agricultural Products in Sichuan. Sichuan Provincial   Science and Technology Department Project (Project No.: Q111020S01001).   January 2020-December 2020. Principle Investigator.

[3] Major Research on Optimization of Supply Chain Management of Medical   Products in Public Health Events. Sichuan Humanities and Social Sciences   Planning Research Project (Project No.: WQ111020P01002). January   2020-December 2021. Principle Investigator.

[4] Industry Service Consultant Employment Agreement. Project Source:   Nanjing Zhongke Huatie Information Technology Co., Ltd. (Project No.:   WR111020H02004). May 2020-July 2020. Principle Investigator.

[5] Research on the Management System and Operational Mechanism of   International Science and Technology Cooperation Bases in Railway Industry.   Central Ministries and Commissions Project (Project No.: None). May 2018-June   2019. Investigator.

[6] Research on Chengdu Big Data Industry Development Strategy. Other Projects   in Chengdu (Project No.: 2019S260013). August 2018-August 2019. Principle   Investigator.

[7] Research on the Functions of China-Pakistan Railway on China-Pakistan   Economic Corridor. Projects of Central Ministries (Project No.: None). July   2017-June 2018. Investigator.

[8] Medium and Long-term Development Plan of Modern Logistics Industry in   Deyang City (2016-2020). Project Source: Deyang Municipal People's Government   Office (Project No.: 2017H01324). January 2017-July 2017. Principle   Investigator.

[9] Dynamic Pricing Policy Research Considering Strategic Customers Based   on Price Inventory and Time's Perspective. National Natural Science   Foundation of China (Project No.: 71572154). January 2016-December 2019.

[10] Research on Intellectual Property Protection and Management of Chengdu   Rail Transit Industry. Soft Science Project of Chengdu Science and Technology   Bureau (Project No.: 2015-RK00-00023-ZF). December 2015-June 2017.

[11] Research on the Management System Reform of Chengdu Public Hospitals   under the Background of New Medical Reform. Chengdu Social Science Planning   Project. July 2014-July 2015.

[12] Research on the Countermeasures of Industrial Transformation and   Upgrading of Sichuan Resource-based City Based on Grey Analysis Method. Social   Science Planning and Entrusted Project of Sichuan Provincial Education   Department. June 2014-June 2015.

Cases

[1] Attiot: the   Undercurrent under Calm, 2020.

[2] Crossing the   Divide: A Breakthrough Way for Bizcollection Exchange under Community   Management. 2020.

[3] The   Construction of Services Strategy for Urology Department of People Hospital   in S Province. 2016.

Books

[1] Dynamic Pricing   Research Considering Consumer's Choice and Strategic Behaviour Based on   Revenue Management. The Southwest Jiaotong University Press, 2014.

[2] Operations and   Supply Management (The Core). The Dongbei University of Finance & Ecomomics   Press, 2011.

Course Name

Undergraduate

Information   systems frontiers

MBA

Operations Management