Academic Engagement (Representative) |
Publications |
[1] Xinjie Lu, Feng Ma, Jiqian Wang, Bo Zhu. Oil Shocks and Stock Market Volatility: New Evidence. Energy Economics, 2021, 103: 105567. [2] Zhu Bo, Yao Yuqi. Macroeconomic Cycle, Cost Structure, and Operating Performance. East China Economic Management, 2021, 35(05): 100-110. [3] Zhu Bo, Chen Yuguo. Research on the Relationship Between Product Market Competition and Enterprise Cost Structure Decision——Empirical Evidence from Listed Chinese Manufacturing Companies. Price Theory and Practice, 2020, (05): 141-144. [4] Zhu Bo, Zhang Mingwei, Tong Chengsheng. Management Control System Innovation of Decentralized Organizations: A Double Case Study from KYOCERA and HAIER. Management Accounting Research, 2020, 3(06): 28-42+87. [5] Yaojie Zhang, Feng Ma, Bo Zhu. Intraday Momentum and Stock Return Predictability: Evidence from China. Economic Modelling, 2019, 76(1): 319-329. [6] Zhu Bo, Zhang Mingwei, Gan Shengdao. On the Structural Reform of the Supply Side of Accounting Undergraduate Education in Colleges and Universities: A Survey of Accounting Talent Demand Based on Big Data. Finance and Accounting Monthly, 2019, (07): 55-60. [7] Zhu Bo, Yuguo Chen. Economic Cycle and the Adjustment of Cost Structure. Southwest Jiaotong University, 2018. [8] Zhu Bo. Does Business Strategy Impact the Adjustment of Firm’S Cost Structure? Evidence from China Listed Companies. Southwest Jiaotong University, 2018. [9] Zhu Bo. Business Strategy, Performance Measures and Corporate Performance. Southwest Jiaotong University, 2018. [10] Zhu Bo, Mingwei Zhang. Demand Investigation on Accounting Talents Using Big Data and Supply-side Revolution. Southwest Jiaotong University, 2018. [11] Zhu Bo, Li Yu. Construction and Implementation on Enterprise Management Accounting Application System Based on Value Created. Accounting Research, 2017, (06): 11-16+96. [12] Zhu Bo, Shengdao Gan. Market Competition Intension, Business Strategy and the Choices of Performance Measures. Accounting Research. 2015. [13] Zhu Bo, Hongtao Mao. State Ownership, Performance Measurement Diversity and Corporate Performance: Evidence from Enterprises iIn China. Contemporary Accounting Research, 2015. |
|
Projects |
[1] Management Accounting Theory Research and Case Compilation. Project Source: Chengdu Southwest Railway Materials Co., Ltd. (Project No.: WR111021H02030). August 2021-December 2021. Principle Investigator: Zhu Bo. [2] Research On Public Information Cost and Information Channel Selection Behavior. Humanities and Social Sciences Project of the Ministry of Education. 2021-2023 [3] Management Accounting Theory Research and Case Compilation. Project Source: Sichuan Synergy Technology Consulting Co., Ltd. (Project No.: WR111020H02020). July 2020-December 2020. Principle Investigator: Zhu Bo. [4] Theoretical Analysis and Practical Application of Management Accounting. Chengdu Railway Bureau Group Corporation, 2020. [5] Research on Macroeconomic Cycle and Enterprise Cost Structure. National Science Fund for Distinguished Yoaung Scholar (Project No.: 2018G010110). January 2019-December 2021. Principle Investigator: Zhu Bo. [6] Research on Macro-economic Policy and Corporate Cost Behavior (Project No.: A1420502051705-2). 2017-2019. |
|
